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Learn about new product features, updates and commentary on the latest marketing news.

Growth marketing SaaS strategy insights: Understanding the mindset for success

Growth marketing SaaS strategy insights: Understanding the mindset for success

Two elements often determine the path to success - the right strategy and mindset.

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The Importance of keeping stakeholders and leadership Informed: An analytics-driven approach

The Importance of keeping stakeholders and leadership Informed: An analytics-driven approach

Keeping stakeholders and leadership informed about website performance.

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Privacy-first analytics tools: A new wave in website analytics

Privacy-first analytics tools: A new wave in website analytics

How privacy and user-friendliness is driving a shift in how site owners approach analytics.

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Google Analytics 4 - Why simplicity matters

Google Analytics 4 - Why simplicity matters

Marketing and sales rely on analytics to optimise content and customer engagement.

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